Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically, such as:

By focusing on the users' needs, you can enhance the overall website experience and improve SEO by meeting search engines' criteria for quality and relevance.

Brands can connect with affiliates using platforms such as ShareASale or CJ Affiliate, or by reaching out to influencers directly.

However, your text should contain the most important keyphrases at least once and ideally two to three times—ideally, it should appear in your title. However, readability and value are much more important than keyword positioning today.

This will give you an indication of how many times a search is performed in a month (low numbers are not very useful unless there is a very clear buying signal in the keyphrase – working hard for five hits a month is not

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Through this Professional Certificate program, you’ll learn how to develop a social media presence for a business, including creating engaging content, interacting with users, managing a content calendar, and evaluating the success of your posts.

Transactional emails: These emails are typically triggered by a customer action. For example, if a customer buys a product, they may receive a confirmation email or a follow-up email that asks for their feedback.

Search engine optimization (SEO) is a technique that seeks to improve the ranking of online material on search engines such as Google or Bing.

To improve the speed of your mobile sitio, try to keep your sitio lightweight—for instance, avoid heavy images, and minimize redirects.

Native ads often appear on websites, and they display content that “blends in” with surrounding articles or blog posts. For example, they might appear as a video embedded within a blog post, or as recommended reading at the bottom of the page.

This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more more info to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

In this guide, we’ll dive into what digital marketing is and how you can use it to promote your brand via small business marketing plans. We’ll also break down the different types of digital marketing so you can learn about the specific practices that will benefit your business.

In order to successfully complete the exam you will need access to a laptop or desktop computer, using a Mac or Windows operating system, with a webcam for 105 Mins, uninterrupted. In addition, you will need a strong internet connection.